Howo gains traction in Africa

Howo gains traction in Africa

As infrastructure development gathers pace across Africa, demand for durable and affordable heavy-duty trucks continues to rise. In West Africa especially – Nigeria, Ghana, Cameroon, and Benin – the Howo 7 6×4 dump truck from Sinotruk has become one of the most sought-after models on the market.

South African fleet operators and contractors are now looking closely at this proven workhorse, which has built a reputation for reliability in some of the continent’s toughest operating conditions.

“Across Africa, customers want the same thing – trucks that can carry big loads, survive rough terrain, and keep costs under control,” says Michael Man, country manager for South Africa at Sinotruk. “The Howo 7 ticks all those boxes. That’s why it has become the top-selling dump truck in Nigeria and surrounding countries.”

Built for Africa’s roads

At the heart of the Howo 7 6×4 is a 380-hp Weichai WP10.380E22 engine, delivering up to 1,600Nm of torque between 1,300 and 1,500r/min. This gives it the grunt required for quarry haulage, mine-site operations, and long days on uneven road surfaces.

“The Howo 7 isn’t just powerful – it’s engineered for endurance,” notes Man. “We know African operators need trucks that can perform day after day in very demanding environments, whether that’s a construction site in Lagos or a quarry outside Accra.”

The truck carries a gross vehicle weight of 39.5 tonnes and a rated payload capacity of nearly 25 tonnes. A reinforced U-profile double-layer frame (8+8) paired with a robust axle system underlines its durability for high-intensity workloads.

Safety and control

Heavy trucks must balance strength with safety, and Sinotruk has invested in systems to support driver confidence. The Howo 7 features dual-circuit air brakes with optional ABS, as well as a ZF8118 hydraulic power steering system. “This combination gives the driver much more precision, even under full load,” Man explains. “Safety is not negotiable for us, particularly in African cities where dump trucks often share congested roads with buses, cars, and pedestrians.”

Cargo efficiency

The dump body itself is designed with productivity in mind. The standard box measures 5,600×2,300×1,500mm, with 8mm-thick flooring and 6-mm side plates. A centre-mounted hydraulic lifting system makes for quick unloading, reducing cycle times in both mining and construction applications. “In Africa, downtime eats directly into profits,” says Man. “That’s why every detail of the Howo 7’s design is about efficiency – getting the load in, moving it, and tipping it out quickly and safely.”

Service and support

One of the keys to the Howo 7’s success has been Sinotruk’s investment in aftersales support across Africa. The company has built a growing network of service centres, original spare parts depots, and technical teams in major markets.

“The Howo 7 has already proved itself in Nigeria and Ghana. We believe it has just as much to offer South African fleets looking for a cost-effective, reliable dump truck solution. But buying the truck is only the first step,” stresses Man. “What sets us apart is our ability to keep fleets on the road. We provide maintenance packages, on-site service, and even driver training. Our philosophy is simple: if your truck is parked, it’s not making money,” he concludes.

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Focus on Transport

FOCUS on Transport and Logistics is the oldest and most respected transport and logistics publication in southern Africa.
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