This Women’s Month Isuzu Motors South Africa is celebrating the women behind the Isuzu brand by shining a light on the incredible work which they do at the company.
While Women’s Month commemorates the contributions which women have made to key milestones in South Africa’s history, it also provides an opportunity to honour the women who inspire us every day, says Denise van Huyssteen, corporate affairs executive at Isuzu Motors South Africa.
As part of this recognition, the company has rolled out an employee campaign called #WomenCrushWednesday, which allows fellow employees to nominate their female colleagues who inspire them.
These women are featured on the company’s digital internal platforms every Wednesday during Women’s Month. In addition to this, phenomenal Isuzu female employees are featured on the Isuzu social media sites, geared at showcasing the women behind the strength of the brand.
One of the first Isuzu women to be featured in the Women’s Month social media campaign is Nola Nongubo. She is one of few females in the paint shop and the only woman in her team. She takes pride in her job and ensures that every Isuzu bakkie’s paint job is perfectly executed.
Other female employees who have been recognised include Liesl Vlotman, who is an engineering services manager and has been working in the automotive industry for 28 years, and Esti Beaumont, field operations manager for commercial vehicles, who has kept freight trucks moving since 2002.
Tim Hendon, Isuzu marketing manager explains that even the Isuzu logo has been tweaked for this month – “Usuzi – With you, for Women’s Month”.
“We embrace gender equality and continue to provide empowerment and leadership opportunities for women,” adds Huyssteen. “The #WomenCrushWednesday drive has taken off successfully with an overwhelming response already received within the first few minutes of the campaign going live.”