Revealed: the tale of Goldilocks and the three trucks!

South African truck operators may not be familiar with the Big Game. But, in the United States, it’s the biggest sporting event of the year – and no, it has nothing to do with rhinos or buffalo (sorry, Cyril). The Big Game is what Americans call the Super Bowl, their annual championship in American football (it took place on 9 February this year). But for many people, the real action happens off the field – in the ads. These commercials are big-budget, high-profile, and often more entertaining than the game itself.

This year, Ram Trucks decided to have a bit of fun with their ad. Instead of going for the usual dramatic music and slow-motion shots of a truck splashing through mud, they enlisted Hollywood actor Glen Powell (from Top Gun: Maverick and Twisters) and turned a beloved fairytale into a turbocharged adventure.

Forget porridge – this Goldilocks prefers horsepower

We all know the story: Goldilocks stumbles into a house, tests out some porridge, chairs, and beds, and finds the ones that are “just right”. Well, Ram’s version ditches the porridge for bakkies (which all those fabulous folks living in Trumpland call “pickup trucks”).

In this high-octane retelling, Powell plays “Uncle Glen”, telling his twin niece and nephew a bedtime story. But instead of bowls of porridge, there are trucks to test-drive, and instead of a quiet cottage in the woods, we get fire-breathing dragons, exploding volcanoes, and dramatic stunt jumps.

The three trucks in question?

1. The 2025 Ram 1500 Ramcharger – A plug-in hybrid that gives drivers the best of both worlds: electric when needed, petrol when necessary.
2. The Ram 2500 Rebel – A heavy-duty beast, perfect for towing, hauling, and, in this case, dragging a barbequed dragon behind it.
3. The Ram 1500 RHO – The high-performance off-road model, ideal for jumping over active volcanoes (because why not?)

Powell gets behind the wheel of each one, showing off their features in the most ridiculous ways possible. He chainsaw-carves a masterpiece, defeats a dragon, and flies over a lava-spewing mountain, all while looking effortlessly cool. In the end, he is snapped back to reality by the kids, who – like any audience watching a Big Game ad – demand more action.