60 years of trucking triumphs

Famous for their durability, innovation, and reliability, Isuzu trucks have been key automotive industry players since 1934. Engineering excellence and visionary leadership have helped the brand become a global powerhouse.

As Isuzu celebrates 60 years in South Africa, we trace its evolution, highlighting key milestones that have solidified its reputation as a leader in the commercial vehicle industry. By 1964, the brand had already gained international recognition when the Isuzu Elfin TKG 10 petrol engine 1.5-tonner was introduced in South Africa. Later in the decade, Isuzu’s truck range expanded significantly and by 1968, the company introduced the bonneted TXD and TWD series and the forward-control TD 80E, all powered by diesel engines with gross vehicle mass (GVM) ratings from 7.5 to 15.5 tonnes.

In the 1970s, Isuzu deepened its presence in the South African market. A 1971 partnership with General Motors South Africa (GMSA) led to GM acquiring a 34.2% stake in Isuzu Motors Ltd, and by 1972 the LUV one-tonne pick-up was introduced under the Chevrolet name, with local production starting in Port Elizabeth (now Gqeberha).

Innovation continued with the 1975 launch of the SBR422, featuring a high-speed direct injection diesel engine, while the 1980s saw Isuzu solidifying its dominance. The second-generation Isuzu KB pick-up, launched in 1981, was the first to feature rack and pinion steering and independent front suspension, selling 3,890 units in South Africa that year. The Isuzu WFR long-wheelbase high-roof panel van and 16-seater minibus further diversified the lineup in 1982.

The third-generation KB pick-up was launched in 1989, catering to various market needs. Since its introduction, GMSA has sold over 80,000 KBs, highlighting the model’s popularity and reliability.

The next two decades marked significant evolution and market leadership. One key innovation was the Turbo Blazer KB – the first South African turbocharged petrol engine bakkie – introduced in 1993, while the fourth-generation KB was the top-selling one-tonne pick-up in South Africa for the second consecutive year in 1997.

Isuzu continued to innovate with the FVZ1400 6×4 model in 2001 and the fifth-generation KB in 2004, supported by investments in tooling and facilities, and in 2010, the KB set a world record at the 72-Hour Endurance Challenge, showcasing Isuzu’s engineering prowess. The sixth-generation KB, meanwhile, was acknowledged at the IPSOS Quality Awards.

Fast forward to 2024, and Isuzu Trucks is celebrating an 11-year reign as South Africa’s number one brand in the medium and heavy commercial vehicle (MCV and HCV) segments. Last year, Isuzu Trucks maintained its strong MCV presence with 1,632 units sold and a 30.8% market share. It also achieved 1,160 HCV sales, with a 21.2% market share, and the NPR 400 and FTR 850 models were standout top-sellers.

Despite market challenges, Isuzu continues to dominate, underscoring its commitment to excellence and customer satisfaction. “We are immensely proud of these achievements and grateful for the support of our valued customers, dealerships, and partners,” says Craig Uren, senior vice president: revenue generations at Isuzu Motors South Africa. “These results reinforce our dedication to providing high-quality, innovative solutions. Isuzu Trucks remains committed to setting industry standards and driving the future of commercial transportation.”