Fidelity enters fleet market

Fidelity Security, known for its home-security services, has launched into the vehicle-tracking and telematics market with Fidelity SecureDrive.

In creating Fidelity SecureDrive, the company has partnered with global technology company Amber Connect.

“The emphasis of Fidelity SecureDrive is on insurance telematics, smart fleet management and data insights,” says Wahl Bartmann, group CEO of Fidelity Security.

The company says that Fidelity SecureDrive makes use of one of the smallest telematics devices in the world, which comes standard with a global SIM that operates seamlessly in more than 145 countries.

Feature-rich mobile applications for both Android and iOS allow users a range of functionality. For example, while a vehicle is moving, its location is updated on the mobile applications in near real time.

“What’s exceptionally exciting about this product is, as a world first, the mobile application employs Artificial Intelligence (AI) through the Amber Shield feature to proactively inform the driver of any risk events associated with the vehicle,” says Bartmann.

Web portals are custom built for consumers, enterprise and insurers where information is aggregated and insights are provided in near real time.

“Home security solutions are our forte, so it makes sense that plans are also underway to add the connected home features to the SecureDrive connected vehicle features,” says Bartmann.

“We are confident that there is a demand for this product. The technical capabilities that it offers are innovative and what fleet managers are looking for. Our business objective across all our services and products is to optimise technology innovation to keep our customers, their possessions and employees safe,” he concludes.