Ctrack channels its Power to Predict

Ctrack, a leading player in the telematics business, is transforming its business with the slogan “The Power to Predict”. This is the nucleus of a new strategy as the company looks to meet customers’ high demands in a challenging and changing environment.

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track has a long history of market leadership in the telematics, fleet management, and technology development that has facilitated industry disruptions during the 38 years since the company’s inception. Highlights include developing the technology behind the first multi-box tracking unit in 1997, Discovery Insure’s usage-based insurance in 2011, and the launch of the Crystal online platform in 2022.

“With the emergence of big data, Ctrack realised that we needed to offer our clients solutions that allow them to utilise this data to their advantage in the most efficient way possible,” says Hein Jordt, chief executive officer of Ctrack.

Ctrack’s brand transformation reflects its commitment to providing cutting edge data and telematics solutions that stretch beyond traditional fleet management capabilities. Ctrack recognises the immense potential in harnessing data to drive actionable intelligence and optimise business operations.

“This is more than a cosmetic change; it signifies Ctrack’s dedication to innovation and commitment to staying at the forefront of technological advancements. The revamped brand reflects our belief in the transformative potential of data insights and predictive power,” explains Jordt.

The power to predict goes hand in hand with the core pillars that have always been the motivating factor for Ctrack’s ongoing research and development efforts. The company aims to assist customers in reducing risk and minimising safety hazards, optimising fleet productivity and efficiency, improving asset management and tracking, managing and improving driver behaviour, and automating and streamlining compliance. Along with a sense of urgency, these pillars have allowed Ctrack to develop flourishing long-term business relationships.

The power to predict is possible thanks to Ctrack’s well-developed hardware and software solutions. These give users the ability to know what is happening with their vehicles, drivers, and cargo at any given time via a single platform.

The software solution that makes this possible is Crystal, an all-encompassing, cloud-based platform where AI telematics meets data intelligence. This single platform offers all the functionality that consumers have come to know and love in one location. The result is a business tool that offers so much more than simple reporting.

“We are passionate about empowering our clients using cutting-edge technologies to transform quality data into actionable insight and foresight. This allows our customers to predict the future with certainty, optimise efficiencies, and make informed decisions based on good quality data,” notes Jordt.

Crystal is fully customisable, so there’s no limit to what customers can have sight of and keep tabs on. A multitude of data is collected, interpreted, and packaged, allowing customers to make informed decisions and continuously refine their operations. With data and insights at its fingertips, Ctrack can predict scenarios and put measures in place to negotiate these situations as safely and efficiently as possible.

“Owners have less time to manage fleets, but Crystal allows them to do much more and gain a deeper understanding of data – as well as clear predictions – with a limited number of clicks,” says Jordt.

The Crystal mobile app, available in both Google and Apple stores, completes the loop. It is designed to provide valuable information about daily operations in the simplest way possible and facilitate the optimal running of fleets and vehicles for both drivers and fleet managers.

“The ‘Power to Predict’ vision relies on historical and predictive data to digitally transform our business, ensuring that we are future-proof,” Jordt emphasises. “With our wide variety of hardware solutions working in conjunction with Crystal and our constant investment in research and development, we look forward to offering our customers world-class products for many more years to come.”