A once-off monster from Aston Martin … could it be?

Aston Martin delivered shockwaves through the automotive world this past Sunday, April 1, after unveiling its latest competition-crushing monster-truck programme – “Project Sparta”.

In what was already set to be a landmark year of motorsport for the luxury British marque, its entry into the monster-truck world adds even more excitement for fans worldwide, on top of both Aston Martin’s Formula One and FIA World Endurance Championship campaigns.

Project Sparta, engineered in parallel with the brand’s upcoming DBX SUV, is set to wreak havoc in the Monster Jam series from 2019, taking on some of the world’s biggest names including Grave Digger, Big Kahuna, Ice Cream Man and Jailbird. “Named after the Ancient Greek province, famous for its battlefield warriors, this monster will take no prisoners,” the company said.

Developed under the guidance of David King, vice-president Special Operations officer and president of Aston Martin Racing, Project Sparta is designed to utilise the same 6,5-litre naturally aspirated V12 engine from the recently unveiled Valkyrie AMR Pro, producing 820 kW (1 100 hp).

The project is yet another example of the marque’s “Q by Aston Martin Commission” capabilities and remains a unique build for one very special customer. Under the customer’s request, three times Le Mans winner and Aston Martin Racing Works driver Darren Turner will compete in all Monster Jam events in 2019.

Turner said: “Winning the 24 Hours of Le Mans was a real thrill last year, but when I heard about this opportunity I just couldn’t say no. I hope the guys line up a great selection of cars for me to tear apart, because I’m sure this monster truck will really do the business.”

Of course, the fact that Aston Martin chose April 1 to issue this press release should tell you all you really need to know about Project Sparta.