Isuzu Trucks celebrates 12 years on top!

For 12 consecutive years, Isuzu has held the top spot as South Africa’s number one brand in the cab-over-chassis market, leading the combined medium commercial and heavy commercial vehicle (MCV and HCV) segments.

This milestone reflects the brand’s resilience, reliability, and unwavering commitment to excellence. Isuzu Trucks’ ability to navigate challenges while consistently delivering quality and performance has been key to its success. In 2024, the brand solidified its leadership in the combined MCV and HCV segments, closing the year with a 30.7% market share – an impressive 5% lead over the second-place competitor.

Key highlights of 2024

In 2023, the total combined MCV and HCV truck market stood at 9,793 units, which increased to 10,009 trucks in 2024, reflecting a 2.2% growth in volume. Isuzu’s market share also saw a notable rise from 28.5% in 2023 to 30.7% in 2024, marking a 2.2% increase in its dominance of the cab-over-chassis segment.

Furthermore, Isuzu Trucks maintained its top-selling cab-over-chassis position for 10 months of the year. October was a standout period, with 342 units sold, while the NPR 400 AMT and FTR 850 AMT emerged as best-selling models, reinforcing Isuzu’s strength in the four-tonne and eight-tonne markets.

Reasons for success

Isuzu’s sustained leadership in the CV market is the result of a deliberate strategy and an unwavering commitment to excellence. The brand’s success is built on core principles and a strong focus on customer-driven innovation.

A key factor in Isuzu’s dominance is its cost efficiency. The brand offers trucks with a highly competitive cost per kilometre (CPK) and an optimised total cost of ownership (TCO), making them a preferred choice for businesses seeking long-term value. Reliability and durability also set Isuzu apart. Designed to endure tough conditions, these trucks minimise downtime and ensure seamless operations for customers.

Fuel efficiency and innovation remain at the heart of Isuzu’s engineering excellence. Advanced technology and cutting-edge design contribute to exceptional fuel economy while reducing environmental impact. In addition to high-performance vehicles, Isuzu backs its customers with comprehensive after-sales support. A robust service network ensures continued customer satisfaction well beyond the initial purchase.

Versatility is another hallmark of the Isuzu brand. With an extensive range of trucks tailored to diverse industries, Isuzu meets a variety of operational needs across multiple sectors. At the core of Isuzu’s success is its unwavering customer-centric approach. The brand is more than just a vehicle provider; it is a trusted business partner dedicated to helping companies thrive in a competitive landscape. These qualities are at the heart of Isuzu’s trucks, fostering customer trust and solidifying the brand’s leadership in the market year after year.

A milestone worth celebrating

“We are immensely proud of this achievement and grateful for the support of our valued customers, dealerships, and partners who have played a crucial role in our continued success,” says Craig Uren, senior vice president revenue generation at Isuzu Motors South Africa.

“These results reinforce our dedication to providing high-quality, innovative solutions. Isuzu Trucks remains committed to setting industry standards and driving the future of commercial transportation.”

As Isuzu Trucks embarks on another year of market leadership, the focus remains on innovation, sustainability, and customer-centric solutions. The brand’s legacy of excellence sets the stage for continued success, ensuring that Isuzu Trucks will remain a trusted partner for businesses across South Africa.

The story of Isuzu Trucks is far from over. With its unwavering commitment to quality, performance, and customer satisfaction, the brand is poised to lead the CV market for many more years to come. None of this would have been possible without the trust displayed by Isuzu’s customers in both its trucks and the ability of the people behind the Isuzu brand to deliver on their promises.