Ford Trucks tackles Europe

Ford Trucks is tangibly demonstrating its intention to conquer the lucrative European truck market with a European tour for the F-Max, the 2019 International Truck of the Year. The truck has gone on an eight-country tour, while its manufacturer is working hard on expanding its dealership and after-sales network in Western Europe.

Ford Trucks is already successful in the Middle East, parts of Africa, Russia and Turkic Republics – but now it has its eye set on Europe. A spokesman for the company has told FOCUS that Ford Trucks aims to increase the number of markets in which it operates from 36 to over 50 by the end of 2020. We’ve driven the F-Max; it’s an incredible vehicle. Accordingly, we have no doubt that the company’s growth plans are no pie in the sky.

Charleen Clarke June 10, 2019

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Charleen Clarke

CHARLEEN CLARKE is editorial director of FOCUS. While she is based in Johannesburg, she spends a considerable amount of time overseas, attending international transport events – largely in her capacity as associate member of the International Truck of the Year Jury.

Posts by Charleen Clarke